· 7 min read · Geoptimizer Team
Geoptimizer vs Otterly.ai: an honest comparison
Otterly.ai is the market leader in AI search monitoring, and a genuinely good product: easy onboarding, a $29/month entry price, and a 4.8-star G2 rating. The differences that matter are structural — which engines are included at which price, how fresh the data is, and whether you can verify the score. This comparison lays out both sides so you can pick based on how you work.
Where Otterly is strong
- Mature product with agency workspaces, an API, an MCP server, and a Looker Studio connector.
- Lowest entry price in the category at $29/month for 15 prompts.
- Established brand with a large review footprint (G2 4.8).
The three structural differences
1. Engine coverage and the add-on tax
Otterly's advertised price covers a base set of engines — Gemini, Claude, and AI-Mode tracking are paid add-ons ranging from $9 to $439 per month, and Grok isn't offered at all. Tracking 100 prompts with Gemini and Claude included lands around $300+/month in practice. Geoptimizer includes all four engines — ChatGPT, Gemini, Claude, and Grok — in every tier, including the free one. Pro at $179/month covers 100 prompts across all four, and Grok's X-search citations are a signal no other tool surfaces.
2. What "real-time" means
Otterly markets real-time monitoring but refreshes on a daily cycle, with results that can lag hours to days. Geoptimizer runs scans on demand: click, watch the four engines answer live, and have a scored result in roughly 60–120 seconds — plus scheduled daily refreshes for the trend line. If you're debugging a visibility drop or demoing to a client, the difference is tangible.
3. Open vs proprietary scoring
Otterly's composite score is proprietary — you can't decompose a change into its causes. Geoptimizer's formula is published in full on the methodology page: 35% mention rate, 25% citation rate, 20% prominence, 20% sentiment, computed over 7-day windows and versioned so historical scores never silently change. Every score is recomputable from stored raw answers.
Side by side
| Otterly.ai | Geoptimizer | |
|---|---|---|
| Engines | 4 base; Gemini/Claude/AI-Mode are add-ons; no Grok | All 4 in every tier, incl. Grok |
| 100 prompts, all engines | ≈ $300+/mo with add-ons | $179/mo (Pro) |
| Data freshness | Daily refresh | On-demand scans (~60–120s) + daily refresh |
| Scoring | Proprietary | Published formula, versioned |
| Free tier | 7-day trial | Free plan, no expiry |
| API / integrations | API, MCP, Looker Studio | API on Pro+ (integrations roadmap) |
Which should you choose?
Choose Otterly if you need its integration ecosystem today — the Looker connector and MCP server are real advantages for reporting-heavy agencies. Choose Geoptimizer if you want all four engines without add-on math, scans you can trigger and watch live, and a score you can audit down to the stored answers. The fastest way to decide: run the free visibility check on your own domain and see what the four engines say.