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Practical writing on Generative Engine Optimization: how AI visibility is measured, how citations are earned, and honest comparisons of the tools — including ours.
· 7 min read
Geoptimizer vs Otterly.ai: an honest comparison
Otterly is the best-known AI visibility tool. Here's where it's genuinely strong, where the real costs hide, and how Geoptimizer differs on engines, pricing, and methodology.
Read post· 8 min read
How we score AI visibility (and why the formula is public)
A deep dive into the AI Visibility Score: the four components, their weights, how nondeterminism is handled with 7-day windows, and why we publish all of it.
Read post· 9 min read
How to get your brand cited by ChatGPT, Gemini, Claude, and Grok
AI citations are the strongest visibility signal there is. A practical playbook: technical access, answer-shaped content, and earning presence in the sources engines actually cite.
Read post· 6 min read
llms.txt and AI crawler access: the 20-minute technical GEO setup
The two files that decide whether AI engines can see your site: how to write a valid llms.txt and how to audit robots.txt for the 10 AI crawlers that matter.
Read post· 6 min read
What is Generative Engine Optimization (GEO)? A practical definition
GEO is the practice of making your brand visible in AI-generated answers. Here's what it actually involves, how it differs from SEO, and where to start.
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Reading about GEO is step zero.
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